Last Updated: August 26, 2026

Downing's Gym (“Downing's Gym,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, request a free trial or personal training consultation, communicate with us, become a member, or otherwise interact with Downing's Gym.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide to us, including:

• First and last name

• Email address

• Mobile phone number

• Preferred or home gym location

• Personal training goals and interests

• Free trial requests

• Membership enquiries and interests

• Messages or information submitted through website forms

• Communication preferences and SMS/voice consent

• Other information you choose to provide to us

If you become a member, purchase services, or otherwise establish an account with Downing's Gym, additional information may be collected and processed through our membership-management and payment service providers.

Information Collected Automatically

When you visit our website, we and service providers we use may automatically collect certain information about your device and use of the website. This may include:

• IP address

• Browser and device information

• Pages viewed and interactions with the website

• Referring website or source

• Approximate geographic information derived from your IP address

• Cookies and similar technologies

• Advertising and campaign attribution information

We may use analytics and advertising technologies to understand website performance, improve our services, measure marketing effectiveness, and determine how visitors discover and interact with Downing's Gym.

How We Use Your Information

We may use personal information to:

• Respond to enquiries and requests

• Set up and administer free trials

• Schedule or follow up regarding personal training consultations

• Provide information about memberships and services

• Create, maintain, and update customer or prospective-member records

• Identify existing records and reduce duplicate customer profiles

• Communicate with you about your enquiry, trial, appointment, membership, or services

• Provide customer support

• Operate and improve our website

• Analyze website traffic and customer interactions

• Measure the effectiveness of advertising and marketing campaigns

• Attribute leads and conversions to marketing sources

• Personalize or improve advertising and communications

• Prevent fraud, abuse, or misuse of our services

• Maintain business records and comply with legal obligations

Customer Management and Service Providers

Downing's Gym uses third-party service providers to help operate our business and provide services.

Information submitted through our website may be transmitted to or processed by service providers used for functions such as customer relationship management, lead management, membership management, website hosting, communications, automation, analytics, advertising, and related business operations.

These providers may include services such as Gym Sales, ABC Fitness, Squarespace, Cloudflare, Meta, and automation or integration providers such as Zapier, as applicable to the services and technologies we use.

These providers process information on our behalf or as otherwise described by their applicable terms and privacy practices.

Advertising, Analytics, and Meta Technologies

We may use advertising and analytics technologies, including technologies provided by Meta Platforms and other advertising providers.

These technologies may use cookies, pixels, browser information, event data, or similar technologies to help us:

• Understand how visitors use our website

• Measure advertising performance

• Determine whether advertising resulted in website visits, leads, or conversions

• Build audiences for advertising campaigns

• Deliver or improve relevant advertising

• Perform campaign attribution and analytics

Information processed through these technologies may be subject to the privacy practices of the applicable advertising or technology provider.

Where required by applicable law, we will provide appropriate choices regarding cookies or similar tracking technologies.

SMS and Voice Communications

If you provide your mobile number and affirmatively opt in to SMS or voice communications, Downing's Gym may contact you regarding your free trial, personal training enquiry, membership enquiry, appointments, and related services.

Message frequency varies. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP. You may reply HELP for assistance or contact us at downingsgym@gmail.com.

Consent to receive marketing SMS communications is not a condition of purchase.

We maintain records of communication preferences where appropriate and will honor applicable opt-out requests.

Mobile Information and SMS Consent

Mobile information will not be shared with third parties or affiliates for their marketing or promotional purposes.

Information sharing with service providers that support Downing's Gym's communications and business operations is permitted only as necessary to provide those services.

SMS opt-in data and consent will not be shared, sold, rented, or disclosed to third parties for their own marketing or promotional purposes.

How We Share Information

We may disclose information:

• To service providers that perform services on our behalf

• To membership, customer-management, communications, analytics, advertising, hosting, and technology providers used to operate our business

• When necessary to fulfill a service or request you initiated

• When required by law, regulation, legal process, or governmental request

• When reasonably necessary to protect the rights, safety, property, or security of Downing's Gym, our customers, or others

• In connection with a merger, acquisition, financing, sale, restructuring, or other transfer of all or part of our business

We do not sell or rent SMS opt-in information or consent to third parties for their marketing purposes.

Cookies and Similar Technologies

Our website and third-party services we use may use cookies, pixels, local storage, and similar technologies.

These technologies may be used for essential website functionality, analytics, performance measurement, advertising attribution, audience creation, and related purposes.

Your browser may allow you to block or delete cookies. Disabling certain technologies may affect website functionality or our ability to measure interactions accurately.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain appropriate business and customer records, provide services, resolve disputes, enforce agreements, and comply with applicable legal obligations.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no internet transmission, electronic storage system, or security measure can guarantee absolute security.

Your Choices

Depending on your relationship with Downing's Gym and applicable law, you may contact us to request that we:

• Update or correct certain personal information

• Address questions regarding information we maintain about you

• Update your communication preferences

• Stop certain marketing communications

You can unsubscribe from SMS communications by replying STOP.

You may also unsubscribe from marketing emails using the unsubscribe mechanism provided in applicable messages.

Children's Privacy

Our website and online lead-generation services are not directed toward children under 13, and we do not knowingly collect personal information online from children under 13.

If we learn that we have collected such information inappropriately, we will take reasonable steps to delete it.

Third-Party Websites

Our website may contain links to websites or services operated by third parties. Downing's Gym is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of third-party services you choose to use.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, website, technologies, service providers, or legal requirements.

When we make changes, we may update the “Last Updated” date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

Downing's Gym
Email: downingsgym@gmail.com